The Top 10 Books on Music Marketing

Essential books for aspiring music industry pros!

In recent years, music marketing has gained increasing importance, capturing the attention of many young individuals interested in studying the behind-the-scenes of the music business. This is due to several factors, including the rise of music streaming platforms and online services that have radically transformed the music industry. Additionally, the use of social media has become an incredibly powerful and indispensable tool for promoting music and artists.

Learning the functionalities of platforms like Facebook, Instagram, TikTok, Twitter, and YouTube allows artists, regardless of their type (DJ, music producer, musician), to interact directly with their fans, share content, announce new projects, and promote their songs. Consequently, influencer marketing has opened up new opportunities for promoting music through collaborations with influential figures in the music industry.

Music marketing has evolved to actively involve fans in promoting artists. This is why crowdfunding has become a popular means to fund music projects, enabling artists to engage their fans in the creative process and share their work with direct financial support.

Furthermore, fan engagement strategies, such as organizing exclusive events, creating fan-exclusive content, and using gamification strategies, have helped build a sense of belonging and loyalty to artists.

All of these factors have contributed to growing interest in music marketing among young people aspiring to work in the music industry. The study of marketing and the music business offers career opportunities in artist management, record labels, promotions, digital marketing, rights, and much more. This way, individuals can combine their passion for music with marketing skills, attracting many young people who want to contribute to the success of artists and the music industry in general.

So, here’s a list of books on the music business that we recommend, covering a wide range of topics, including how the music industry works, launching an artistic project, and professionally and effectively promoting music using available media and technology.

"All You Need to Know About the Music Business" by Donald S. Passman

This book is considered a kind of music industry bible, covering all aspects of the music business, including contracts, copyrights, royalties, promotion and distribution. Donald Passman guides novices and experts through what has been the most profound change in the music world, where songs' value is monetized based on the number of times they are streamed.

"Music Marketing for the DIY Musician: reating and Executing a Plan of Attack on a Low Budget" by Bobby Borg

This book is a practical guide for independent artists who want to effectively promote their music, even with a limited budget. Music industry veteran and insider Bobby Borg presents a step-by-step strategic guide to produce a completely personalized low-budget action plan for marketing your music.

"The Artist's Guide to Success in the Music Business" by Loren Weisman

This book offers advice and strategies for managing a music career, including aspects like branding, networking, online promotion and copyright management.

"How to Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician" by Ari Herstand

This book focuses on practical aspects of building a loyal fan base, promoting music online, negotiating contracts and monetizing your music.

"The Future of the Music Business: How to Succeed with New Digital Technologies" by Steve Gordon

This book explores new technologies and how they can be effectively utilized for music promotion, including streaming, social media, and crowdfunding.

"Music Money and Success: The Insider's Guide to Making Money in the Music Business" by Jeffrey Brabec and Todd Brabec

This book provides a comprehensive overview of the various income streams in the music industry and offers advice on maximizing financial opportunities.

"The Music Business Contract Library" by Greg Forest

This book focuses on contracts in the music industry and provides a wide range of contract templates for artists, managers, producers, and other industry professionals. It contains over 125 different contract models and forms useful for working in the music business, along with Greg's professional expertise in how to use them and why.

"Music Marketing 3.0" by Ettore Passafiume and Michele Maraglino

This is a collection of three books to get more benefits from smart working in the music sector as a professional. Discover the resources, tools and online sites to enhance your artistic career and do business with music. Learn how to use YouTube to promote your artistic brand and create a genuine fanbase. This collection also includes a bonus book called "Mentalità Vincente" to provide useful tips for developing a success-oriented mindset, overcoming difficulties, conquering your fears, increasing your self-esteem, and turning crisis moments into opportunities.

"Purple Cow" by Seth Godin

This book solidified Seth Godin as one of the most beloved business authors and launched a global movement that redefined the foundations of marketing. Conventional marketing and significant investments in traditional media no longer work. Today, marketing begins with the idea of the product, which must be extraordinary, different, and innovative to capture customers' attention and generate spontaneous word-of-mouth. It's this element of magic and uniqueness that allows companies like Apple, Google, Ikea, Starbucks, or Tuscan butcher shop Dario Cecchini to continue to achieve success, while established industries struggle to keep up.

"L'industria musicale" by Gianni Sibilla

This book analyzes the music industry in its structures, a system of professional actors and productive routines whose goal is to produce the musical product, from recording in the studio to its sale on phonographic supports, performance in concert, and distribution through the media.

These books cover many important aspects of the music business and are useful guides for understanding the music industry and promoting your music professionally and effectively.

Never underestimate the inspiration you can find in these influential books if you’re a music industry artist.

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Our “Extended License” grants users the rights to utilize their PDF Press Kit purchased on PRODUCHERTZ.COM for various purposes related to personal or music project promotion.
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Artist Press Kit

Standard license
Our “Standard License” grants users the rights to utilize their PDF Press Kit purchased on PRODUCHERTZ.COM for various purposes related to personal or music project promotion.
However, it’s important to note that certain uses are not permitted under the Standard License: